Werx Design

  As the competition in the outdoor apparel design industry becomes stiff, the necessity for new and functionality-oriented products becomes inevitable. Brands are no longer only producing clothing items; they’re creating moments. Consumers demand more from their apparel: durability, sustainability, and aesthetic appeal.  With this demand growing all the time, there is also a correspondingly growing requirement for excellent design firms that can integrate technology into the creative process. This is where an apparel design firm comes in handy, taking ideas and translating them into effective products in a highly competitive market.  Shaping the Future of Outdoor Apparel Design The industry in question has evolved quite a lot. The distinction between fashion and utility has become more and more insignificant, creating a trend where outdoor apparel seamlessly transitions into urban settings. An example of this change is the “gorp-core” trend that characterizes every ite...